AI Website Builder

The AI Site Builder works directly in your WordPress dashboard. When you first log in to a new WordPress site with it installed, a launch process begins. You'll answer a few quick questions about your site - type, title, description and style preferences. The AI then generates a complete site, with structure, content, images and plugins already in place. It’s built on core WordPress blocks for compatibility and speed.

Not at all. The process is designed to be simple and visual, using the native WordPress Gutenberg drag-and-drop block editor for customising your site. No code required.

Just the basics:

• Business type (e.g., a yoga studio, restaurant, or lawyer).
• Site name.
• Brief description (of your business or the purpose of your site).
• Single-page or multi-page format.
• Your preferred style (from various options).

The AI takes care of the rest.

The AI Site Builder can create a wide range of sites, as it offers industry-specific templates and patterns for various businesses and purposes. This includes small businesses, blogs, and portfolios, with specialised content and images for different industries.

Yes. The AI Site Builder gives you a strong starting point, but you have complete control over colours, fonts, layouts, and other design elements. It’s built on core WordPress components so you can easily use the Gutenberg editor to perfectly match it to your brand.

Absolutely. The AI-generated content and visuals are placeholders to help get you started quickly. You can swap them out for your own content at any time. It includes an "AI Writing Assistant" and "AI Image Generator" to help you create custom content.

Yes. Sites are built to be fast, lightweight and search-friendly from the start. Pair this with high-quality, original content, and utilise the SEO tools available within WordPress, and your site has a strong chance to rank well.

Yes. Every design is responsive and works seamlessly across desktop, tablet and mobile for a consistent user experience.

Sites are built using clean WordPress blocks, avoiding the bloat of third-party builders. Combined with Krystal’s LiteSpeed caching and NVMe storage, your site is fast from day one.

Yes. Krystal's hosting platform provides robust security measures, including real-time scans to block viruses and malware, daily backups and free SSL certificates. The AI Site Builder itself uses native WordPress features, avoiding unnecessary vulnerabilities.

Yes — when you create a new website using our AI site builder, a small amount of AI processing happens behind the scenes to generate your initial content and layout. After that, your site runs entirely on our managed WordPress platform, with no ongoing AI use.

On average, building a site with our AI Site Builder uses roughly 10–15 prompts (around 45,000 tokens). That’s about the same energy as using a MacBook for part of an afternoon — far less than it would take to manually create the same website.

In other words, using AI in this way actually helps reduce overall energy use by speeding up the process and cutting down on the time and tools normally needed to get online.

We’re also continuing to monitor the environmental impact of AI and exploring ways to offset or further reduce any related emissions.

Yes. You can edit, expand and customise your site at any time after the initial build, using the AI design library or WordPress editor.

As a Krystal client using the AI Site Builder, you have access to Krystal's award-winning UK-based support team via tickets, live chat, or phone. The AI Site Builder also includes a "Site Assistant" with a "Help Centre" that offers a library of articles and video tutorials to help you learn and navigate the WordPress platform.