100% Green Hosting
We’re proud that our hosting is run on 100% renewable electricity from sources like the sun, wind and sea.
Doing the right thing
In 2017 we became one of the first hosts to be powered by 100% renewable energy - no vague carbon offsets, just a direct relationship between our datacentre and Ecotricity to power the facility with energy generated by 100% renewable sources.
Having achieved this, many companies would then feel justified in putting their feet up, content that they’ve “done their bit” to advertise greenness, and continue with business as usual.
In our eyes, achieving carbon neutrality of our electrical energy usage isn’t the end goal, it’s the bare minimum first step. The planet is fast-approaching a global disaster, and merely being able to say that as a business we’re not actively making that process worse is wholly inadequate.
That is why we’re always looking for new initiatives to contribute to both lowering carbon emissions and actively work to improve the environment beyond simply negating our business footprint.
The Trillion Tree Community
1t.org is a World Economic Forum initiative to accelerate nature-based solutions and was set up to support the UN Decade on Ecosystem Restoration 2021-2030. Its goal is to bring a community of individuals and businesses together to conserve, restore and grow 1 trillion trees by 2030.
This aligns perfectly with Krystal’s mission to “leave the world a better place than we found it” and as a result we have pledged to protect or plant 1 billion trees by 2030 (that’s 1,000,000,000!). An ambitious target, but when it comes to our planet, it’s a case of “Go big… or NO home”!
Given that Krystal couldn’t do this without the support of our clients we thought it only appropriate that we share the positive impact their patronage is having on the planet. That’s why you’ll find your own virtual carbon-cancelling forest in your client area. Each tree on your island represents one in the real world and your forest will grow over time!
To make sure we plant the right trees in the right places for maximum positive impact while protecting natural biodiversity, we’ve partnered with veritree, the world’s only verification tool built exclusively for global restoration projects.
Head to our dedicated Billion Tree Pledge page to learn all about our commitment and track our progress.
Our Green Ethos
In order to meet the UK’s commitment to reach net-zero emissions and end its contribution to global warming by 2050, businesses around the world must play their part. As a web hosting company, we are all too aware that datacentres require a tremendous amount of energy, which is why we work hard to not only achieve carbon neutrality of our electrical energy usage, but to make sustainability a central part of our operational approach.
We use Ecotricity for our power, the first company in the UK to offer true 100% renewable energy.
All power consumed at our datacentre facilities uses 100% renewable energy and all centres have achieved a PUE (Power Usage Effectiveness) rating of at least 1.2.
We work with key partners including Trees for Life, Ecologi and 1t.org to create a path to a cleaner future. We balance profit with purpose and are a Certified B Corp.
Our staff are encouraged to be green and we assist where possible; we also hope our clients adopt a “greener approach” to technology in the future.
Taking positive action against Climate Change
We are privileged to be supported by the following organisations, who will be helping to turn our 1 billion trees mission into a reality.
- Visit 1t.org
We’re working with 1t.org to protect and replant the world’s forests.
1t.org is a World Economic Forum initiative to accelerate nature-based solutions in support of the UN Decade on Ecosystem Restoration (2021-2030).
It aims to mobilise, connect and empower the global reforestation community to conserve, restore and grow one trillion trees by 2030.
In October 2021 we pledged to protect and plant one billion (1,000,000,000!) trees by 2030 as part of the 1t.org movement.
- Visit Veritree
Veritree provides businesses and non-governmental organisations with tools and technology designed specifically for large-scale reforestation.
A key partner in our own Billion Tree Pledge, veritree digitises all our tree planting and provides us with an inventory & order management platform.
This helps us make sure we’re planting the right trees in the right places to protect and enhance natural biodiversity, while doing the most good possible for the planet.
- Visit Ecologi
We work with Ecologi to fund Gold Standard sustainability projects and the planting of carbon-cancelling trees all over the world. To kick off our partnership with Ecologi in style we planted 1,000,000 trees in our very own Ecologi grove… and we plan to plant many many more.
- Visit Trees For Life
We’re proud to be making regular direct donations to Trees for Life, a charity based in Scotland that’s working to rewild the Highlands with natural forests and so far we have planted 19,120 trees in our grove.
Rather than simply planting rows and rows of uniform carbon-capturing but otherwise ecologically destructive trees, Trees for Life is a long-term effort to restore and extend natural forest habitats providing both a carbon sink and a healthy wildlife ecosystem.
- Visit Million Tree Pledge
We’re also proud to be founding members of the Million Tree Pledge. The Million Tree Pledge is a collaborative initiative bringing together businesses and individuals to make a bold, two-part commitment:
- Plant over 1 million trees by a specific date (most pledgers have chosen 2025).
- Find at least two other pledgers, ensuring that the initiative grows exponentially.
Our goal is to have tens of thousands of pledgers in the next few years.
- Visit SME Climate Hub
As a member of the SME Climate Hub, we’ve made an internationally recognised climate commitment as part of the United Nations Race to Zero campaign to halve our emissions before 2030 and achieve net zero emissions before 2050.
The SME Climate Hub also provides access to best-in-class tools and resources to help develop our climate strategy, measure and reduce our emissions and the emissions in our value chain, and learn about complementary carbon offset projects.
100% green supplier
Go green with Ecotricity
Take the first step
There has never been a better time to consider switching your own energy usage to a 100% green supplier! Real momentum is building in renewable energy generation and the cost of 100% renewable tariffs is now often cheaper than standard tariffs provided by the Big 6!
Make the switch
If you want to join us in becoming green and you're interested in making the switch to a renewable energy supplier for your home or business, you can get a quote from Ecotricity via the button below.
We plant trees!
When you join Ecotricity they'll pay us a one-time £30 referral fee for all signups (per fuel, so if you sign up to gas and electricity then we get £60). We do not keep any of this money. 100% of all referral payments we receive are donated (in addition to our own donations) to Trees for Life.
Every referral payment we receive directly funds the planting of 5 trees. That's enough to sequester approximately 1.25 tons of carbon from the atmosphere!Switch to Ecotricity with Krystal